There are many components to a properly optimized
website. Your site may need some, all or none of these.
Audit: We conduct a thorough optimization analysis and make
recommendations for a substantial improvement in your search engine
- Keyword Research: Proper keywords are essential for
high search visibility. We use sophisticated keyword analysis tools to
generate a list of relevant keywords; then, we identify the keywords
that will be most effective, based on search volume and competition.
- Competitive Research: We identify your top competitors and the
reasons behind their top rankings. Using this information, we provide
recommendations for beating your competition.
- Meta Tag Creation:
Meta tags are the Page Titles, Descriptions, and Keywords that are read
by the Search Engines. We create effective meta tags for you, using
appropriate keywords and proven tag construction principles.
Architecture: We resolve basic site architecture issues, such as IP
issues, server performance, navigation, internal linking, and other
obstacles that hinder search crawlability.
- Code Optimization: We
incorporate optimization principles into HTML code for key pages;
includes proper construction of header tags, link text composition,
lists, stylesheets, etc.
- Content Optimization: We assist you in
leveraging unique keywords for each page, improving the placement and
prominence of keywords, and ensuring adequate content and relevance.
- Rankings Management: You receive monthly tracking reports on search
engine rankings and website stats. We also make keyword adjustments, and
work with you to increase inbound links to your website. You receive
recommendations on how to further increase your visibility.